Luxury wine brand visibility in social media: an exploratory study

@article{Reyneke2011LuxuryWB,
  title={Luxury wine brand visibility in social media: an exploratory study},
  author={M. Reyneke and L. Pitt and P. Berthon},
  journal={International Journal of Wine Business Research},
  year={2011},
  volume={23},
  pages={21-35}
}
Purpose – The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media. Design/methodology/approach – The paper use ... 
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