Corpus ID: 153868780

Luxury after the crisis: Pro logo or no logo?

  title={Luxury after the crisis: Pro logo or no logo?},
  author={Jean-No{\"e}l M. Kapferer},
  journal={European Business Review},
  • Jean-Noël M. Kapferer
  • Published 2010
  • Economics, Business
  • European Business Review
  • The economic recession has hit luxury, as most other sectors. Many luxury brands have reeled by lack of clients and cash. Since then, many experts have predicted that post crisis luxury would be of a totally different kind. It was the end of luxury, as we knew it, the end of bling-bling, of prominent logos and high prices excesses. It is chorused everywhere in the media that this new luxury will be modest, bespoke. It should be the demise of conspicuous consumption. For the author, luxury… CONTINUE READING
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