• Engineering
  • Published 2012

Luxury Today - Key Factors f or Success

@inproceedings{Rosa2012LuxuryT,
  title={Luxury Today - Key Factors f or Success},
  author={Cristina de Azevedo Rosa},
  year={2012}
}
Over time luxury meant different things, luxury is a conceptual and symbolic dimension mainly irrational and engages strong and intense em otions, it is multisensory. Luxury is a culture and a philosophy and therefore requires d eep understanding before the adoption of business practices because its particul ars are fundamentally different from other types of goods. “Luxury is above all a world of brands” (Philip Kot ler). The luxury brands go beyond the object, they are built from the… CONTINUE READING

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