• Corpus ID: 18414299

Lost in Translation: Cross-Country Differences in Hotel Guest Satisfaction

@inproceedings{Pingitore2013LostIT,
  title={Lost in Translation: Cross-Country Differences in Hotel Guest Satisfaction},
  author={Gina Pingitore and Wei-Han Huang and Stuart William Greif},
  year={2013}
}
With the global expansion of the hotel industry and greater mobility of international travelers, awareness of international differences in guests’ attitudes about their travel experiences is important. As a consequence, most multinational hotel chains currently invest significant resources in implementing large-scale measurement programs to track, compare, and benchmark guest satisfaction across their various international markets. They do so for two related reasons. First, most hoteliers… 
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