Losing Face on Social Media

  title={Losing Face on Social Media},
  author={Gina Masullo Chen},
  journal={Communication Research},
  pages={819 - 838}
  • G. Chen
  • Published 1 August 2015
  • Psychology
  • Communication Research
A three-condition (rejection, criticism, control) single-factor experiment (N = 78) reveals that even relatively minor face-threatening acts of rejection or criticism on a social-networking site similar to Facebook lead to increases in self-reported negative affect and retaliatory aggression, compared with a control. A mediation model demonstrates that face-threatening acts lead to direct effects on negative affect and an indirect affect on retaliatory aggression through negative affect… 

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