Looming Losses in Future Time Perception
@article{Bilgin2010LoomingLI, title={Looming Losses in Future Time Perception}, author={B. Bilgin and Robyn A. LeBoeuf}, journal={Journal of Marketing Research}, year={2010}, volume={47}, pages={520 - 530} }
It is proposed that a future time interval's perceived length will be affected by whether the interval ends with a gain or loss. Confirming this, several experiments indicate that consumers perceive intervals ending with losses as shorter than equivalent intervals ending with gains. The authors explore the mechanisms underlying these effects, and they identify several parallels between the current effects and loss aversion. The authors further show that these changes in time perception… CONTINUE READING
Figures from this paper
Figures
39 Citations
Psychological time and intertemporal preference.
- Psychology, Medicine
- Current opinion in psychology
- 2019
- 10
Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
- Economics
- 2009
- 406
- PDF
Losses loom more likely than gains: Propensity to imagine losses increases their subjective probability
- Psychology
- 2012
- 33
- PDF
Waiting in intertemporal choice tasks affects discounting and subjective time perception.
- Psychology, Medicine
- Journal of experimental psychology. General
- 2020
The Influence of Time Perception on Intertemporal Preference and Its Psychological Mechanism
- Psychology
- 2020
- 1
- PDF
Time Preference for Investment in the Environment: The Impact of Intrinsic Motivation
- Psychology
- 2018
- 1
- PDF
References
SHOWING 1-10 OF 43 REFERENCES