Looming Losses in Future Time Perception

@article{Bilgin2010LoomingLI,
  title={Looming Losses in Future Time Perception},
  author={B. Bilgin and Robyn A. LeBoeuf},
  journal={Journal of Marketing Research},
  year={2010},
  volume={47},
  pages={520 - 530}
}
  • B. Bilgin, Robyn A. LeBoeuf
  • Published 2010
  • Economics
  • Journal of Marketing Research
  • It is proposed that a future time interval's perceived length will be affected by whether the interval ends with a gain or loss. Confirming this, several experiments indicate that consumers perceive intervals ending with losses as shorter than equivalent intervals ending with gains. The authors explore the mechanisms underlying these effects, and they identify several parallels between the current effects and loss aversion. The authors further show that these changes in time perception… CONTINUE READING
    39 Citations

    Figures from this paper

    Psychological time and intertemporal preference.
    • 10
    The Sign Effect in Past and Future Discounting
    • 3
    Waiting in intertemporal choice tasks affects discounting and subjective time perception.

    References

    SHOWING 1-10 OF 43 REFERENCES
    When Gains Loom Larger Than Losses
    • 139
    The Boundaries of Loss Aversion
    • 504
    • PDF
    Anticipation and the Valuation of Delayed Consumption
    • 1,118
    • PDF
    Loss Aversion Is an Affective Forecasting Error
    • 272
    • PDF
    Choices, Values, and Frames
    • 7,672
    • PDF