Looking the Other Way

  title={Looking the Other Way},
  author={Silvia Knobloch-Westerwick and Jingbo Meng},
  journal={Communication Research},
  pages={426 - 448}
An experiment with two computer-based sessions (complete data for 156 participants) examined selective exposure to attitude-consistent and counterattitudinal media messages. In the first session, participants indicated interest in politics and news, political attitudes, with four target issues embedded, along with attitude certainty and importance. Attitude accessibility data were derived from response latencies. In the second session, participants browsed an online opinion forum with eight… 

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