Looking glass: a field study on noticing interactivity of a shop window

@article{Mller2012LookingGA,
  title={Looking glass: a field study on noticing interactivity of a shop window},
  author={J{\"o}rg M{\"u}ller and Robert Walter and Gilles Bailly and Michael Nischt and Florian Alt},
  journal={Proceedings of the SIGCHI Conference on Human Factors in Computing Systems},
  year={2012}
}
In this paper we present our findings from a lab and a field study investigating how passers-by notice the interactivity of public displays. We designed an interactive installation that uses visual feedback to the incidental movements of passers-by to communicate its interactivity. The lab study reveals: (1) Mirrored user silhouettes and images are more effective than avatar-like representations. (2) It takes time to notice the interactivity (approx. 1.2s). In the field study, three displays… 

Figures and Tables from this paper

Mirror, Mirror on the Wall: Attracting Passers-by to Public Touch Displays With User Representations
TLDR
This research compares different spatial arrangements to understand how passers-by are attracted and enticed to interact, how they explore the application, and how they socially behave and reveals that opposing displays foster interaction, but may also reduce interaction at the main display.
Communicating the Interactivity of differently shaped Displays
TLDR
This paper presents the findings on the touch-free interaction techniques used on a digital advertising column, an example of a cylindrical shaped display, and describes how different visual feedback to the unaware movements of passers-by succeeded in communicating interactivity.
Increasing Passersby Engagement with Public Large Interactive Displays: A Study of Proxemics and Conation
TLDR
The study of conation found that "conceptual" visuals designed to evoke indirect conation were also useful in attracting people's attention and showed that random triggers were more effective than proxemic triggers at overcoming display and interaction blindness.
Measuring interactivity at an interactive public information display
TLDR
The results from a field study that was conducted on a gesture-based PID to observe interactivity with the display over a number of different experiment conditions are described, providing valuable insight into interaction sessions with interactive PIDs.
Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement
This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urban environment. The study involved a
Clearing the virtual window: connecting two locations with interactive public displays
TLDR
The research investigating connecting two spaces with pervasive displays, where the ability to see through the virtual window was user controlled, revealed that Ice Window was perceived as fun and interesting, and it has potential for facilitate awareness and informal ways of collaboration not only between the two locations, but also at one side of the display.
Who cares about the Content? An Analysis of Playful Behaviour at a Public Display
TLDR
An in-depth analysis of depth video recordings of a field deployment study of a public interactive display suggests that this representation of passers-by as a mirror image in the form of a skeleton may have triggered some of the playful behaviour observed in the deployment study.
How to evaluate public displays
TLDR
An overview of study types, paradigms, and methods for evaluation both in the lab and in the real world is provided and a set of guidelines for researchers and practitioners alike to be applied when evaluating public displays are provided.
12 Way Mirror: Reflecting on Window Displays
TLDR
The results show that while movement attracts people's attention and stops them, their own reflection is most effective in keeping their interest.
Screenfinity: extending the perception area of content on very large public displays
TLDR
Screenfinity, a technique to rotate, translate, and zoom content in order to enable reading while passing by very large displays is derived and shows that expert users are able to perceive content when it moves.
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 32 REFERENCES
Animate Objects: How Physical Motion Encourages Public Interaction
TLDR
Two studies that investigate the role of motion and physicality in drawing people to look and actively interact with generic information kiosks indicate that physical gesturing does indeed significantly attract more looks and use for the information kiosk, and that form affects people’s impression and interpretation of these gestures.
The Audience Funnel: Observations of Gesture Based Interaction With Multiple Large Displays in a City Center
TLDR
This article shows how many passers-by pass the thresholds between these phases of interaction with gesture-based public display systems, and describes the phases of passing by a display, viewing & reacting, subtle interaction, direct interaction, multiple interactions, and follow-up actions.
Designing the spectator experience
TLDR
Public interfaces are classified according to the extent to which a performer's manipulations of an interface and their resulting effects are hidden, partially revealed, fully revealed or even amplified for spectators.
Worlds of information: designing for engagement at a public multi-touch display
TLDR
World of Information, a multi-touch application featuring 3D Worlds, which provide access to different content, which gradually unfold and allow for temporal navigation of multimedia in parallel, while also providing a 2D plane where media can be shared.
Enticing People to Interact with Large Public Displays in Public Spaces
TLDR
This paper describes a system – the Opinionizer – which is designed and placed in two authentic social gatherings, intended to encourage socializing and interaction, and presents a model of public interaction flow, which is used as the basis for design recommendations for encouraging public participation.
Interactions in the air: adding further depth to interactive tabletops
TLDR
The goal is to design a technique that closely resembles the ways the authors manipulate physical objects in the real-world; conceptually, allowing virtual objects to be 'picked up' off the tabletop surface in order to manipulate their three dimensional position or orientation.
Rethinking 'multi-user': an in-the-wild study of how groups approach a walk-up-and-use tabletop interface
TLDR
The findings of a 5-week in-the-wild study examining how a shared planning application - designed to run on a walk-up-and-use tabletop - was used when placed in a tourist information centre are presented.
Requirements and design space for interactive public displays
TLDR
The fundamentals for creating exciting public displays and multimedia experiences enabling new forms of engagement with digital content are discussed, and a taxonomy for interactive public display is concluded.
Gestures in the wild: studying multi-touch gesture sequences on interactive tabletop exhibits
TLDR
The findings from a field study that was conducted at the Vancouver Aquarium to investigate how visitors interact with a large interactive table exhibit using multi-touch gestures show that gestures are not executed in isolation but linked into sequences where previous gestures influence the formation of subsequent gestures.
It's Mine, Don't Touch!: interactions at a large multi-touch display in a city centre
TLDR
Detailed observations of CityWall, a large multi-touch display installed in a central location in Helsinki, Finland, are presented to analyze how public availability is achieved through social learning and negotiation, why interaction becomes performative and, finally, how the display restructures the public space.
...
1
2
3
4
...