Looking forward and looking back: integrating completion and sunk-cost effects within an escalation-of-commitment progress decision.

@article{Moon2001LookingFA,
  title={Looking forward and looking back: integrating completion and sunk-cost effects within an escalation-of-commitment progress decision.},
  author={H. Moon},
  journal={The Journal of applied psychology},
  year={2001},
  volume={86 1},
  pages={
          104-13
        }
}
  • H. Moon
  • Published 2001
  • Psychology, Medicine
  • The Journal of applied psychology
Currently, there are 2 conflicting frameworks with which to understand why decision makers might escalate their commitment to a previously chosen course of action: sunk costs and project completion. The author proposes that sunk costs and need to complete exert simultaneous pressures, both independent and interactive, on a decision maker's level of commitment. The responses of 340 participants were analyzed and supported a complementary relationship between the 2 predictors. In addition, sunk… Expand
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