Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies, and Cognitive Equity

  title={Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies, and Cognitive Equity},
  author={Lorna Roth},
  journal={Canadian journal of communication},
  • L. Roth
  • Published 28 March 2009
  • Sociology
  • Canadian journal of communication
Abstract: Until recently, due to a light-skin bias embedded in colour film stock emulsions and digital camera design, the rendering of non-Caucasian skin tones was highly deficient and required the development of compensatory practices and technology improvements to redress its shortcomings. Using the emblematic “Shirley” norm reference card as a central metaphor reflecting the changing state of race relations/aesthetics, this essay analytically traces the colour adjustment processes in the… 

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