Corpus ID: 3523149

Looking at Gender Differences Through the Lens of Sport Spectators

@article{Ridinger2006LookingAG,
  title={Looking at Gender Differences Through the Lens of Sport Spectators},
  author={Lynn L. Ridinger and D. Funk},
  journal={Sport marketing quarterly},
  year={2006},
  volume={15},
  pages={155-166}
}
This paper explores common assumptions about the intrinsic differences between male and female consumers within a subset of leisure consumption sport spectating. This research utilized the Sports Interest Inventory (SIi) (Funk, Mahony & Ridinger, 2002) to examine differences between spectators (N = 959) attending men's and women's basketball games at a NCAA Division I institution. MANOV A results revealed nine differences for Team-Gender, seven differences for Spectator-Gender, and three… Expand
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