Long Tail Tourism: New Geographies For Marketing Niche Tourism Products

  title={Long Tail Tourism: New Geographies For Marketing Niche Tourism Products},
  author={Alan A. Lew},
  journal={Journal of Travel \& Tourism Marketing},
  pages={409 - 419}
  • A. Lew
  • Published 1 December 2008
  • Business
  • Journal of Travel & Tourism Marketing
ABSTRACT. The Long Tail concept refers to the Internet‐based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high‐value demand. The concept of the post‐tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in communication technology and social networking that have given more people access to a broader range of goods and services and… 
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