Long Tail Tourism: New Geographies For Marketing Niche Tourism Products
@article{Lew2008LongTT, title={Long Tail Tourism: New Geographies For Marketing Niche Tourism Products}, author={A. Lew}, journal={Journal of Travel & Tourism Marketing}, year={2008}, volume={25}, pages={409 - 419} }
ABSTRACT. The Long Tail concept refers to the Internet‐based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high‐value demand. The concept of the post‐tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in communication technology and social networking that have given more people access to a broader range of goods and services and… CONTINUE READING
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