Long Tail Tourism: New Geographies For Marketing Niche Tourism Products
@article{Lew2008LongTT,
title={Long Tail Tourism: New Geographies For Marketing Niche Tourism Products},
author={A. Lew},
journal={Journal of Travel & Tourism Marketing},
year={2008},
volume={25},
pages={409 - 419}
}ABSTRACT. The Long Tail concept refers to the Internet‐based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high‐value demand. The concept of the post‐tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in communication technology and social networking that have given more people access to a broader range of goods and services and… CONTINUE READING
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