Long Tail Tourism: New Geographies For Marketing Niche Tourism Products

  title={Long Tail Tourism: New Geographies For Marketing Niche Tourism Products},
  author={A. Lew},
  journal={Journal of Travel & Tourism Marketing},
  pages={409 - 419}
  • A. Lew
  • Published 2008
  • Economics
  • Journal of Travel & Tourism Marketing
  • ABSTRACT. The Long Tail concept refers to the Internet‐based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high‐value demand. The concept of the post‐tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in communication technology and social networking that have given more people access to a broader range of goods and services and… CONTINUE READING
    72 Citations
    The role of niche tourism products in destination development.
    • 16
    • Highly Influenced
    • PDF
    Long tails in the tourism industry: towards knowledge intensive service suppliers
    • 40
    • PDF
    Tourism Sociabilities and Place: Challenges and Opportunities for Design
    • 27
    Big data and tourism geographies – an emerging paradigm for future study?
    • 4
    Wedding tourism in South Africa: an exploratory analysis
    • 14
    • PDF


    Web 2.0 - a strategy guide: business thinking and strategies behind successful Web 2.0 implementations
    • A. Shuen
    • Computer Science, Engineering
    • 2008
    • 53
    • Highly Influential
    The New Influencers: A Marketer's Guide to the New Social Media
    • 173
    • PDF
    What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
    • 7,490
    • Highly Influential
    • PDF
    The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change
    • 6,009
    Restoring trust in American business: the struggle to change perception
    • 14
    The cult of the amateur : how today's internet is killing our culture
    • 515
    • PDF