Logo/Local Intensities: Lacan, the Discourse of the Other, and the Solicitation to “Enjoy”

M. Golec

DOI:10.2752/175470710X12696138525622

Corpus ID: 144257608

Logo/Local Intensities: Lacan, the Discourse of the Other, and the Solicitation to “Enjoy”

@article{Golec2010LogoLocalIL,
  title={Logo/Local Intensities: Lacan, the Discourse of the Other, and the Solicitation to “Enjoy”},
  author={M. Golec},
  journal={Design and Culture},
  year={2010},
  volume={2},
  pages={167 - 181}
}

M. Golec
Published 2010
Art
Design and Culture

ABSTRACT This article explores psychoanalysis' encounter with typographic modernity in the form of a neon sign. The article takes French psychoanalyst Jacques Lacan's seemingly inconsequential reference to a little neon sign with the motto “Enjoy Coca-Cola” as a point of departure to investigate the theoretical and historical implications of media technology and typographic modernity on the psychoanalytic discourse on human subjectivity.

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