Logo/Local Intensities: Lacan, the Discourse of the Other, and the Solicitation to “Enjoy”
@article{Golec2010LogoLocalIL, title={Logo/Local Intensities: Lacan, the Discourse of the Other, and the Solicitation to “Enjoy”}, author={Michael J. Golec}, journal={Design and Culture}, year={2010}, volume={2}, pages={167 - 181} }
ABSTRACT This article explores psychoanalysis' encounter with typographic modernity in the form of a neon sign. The article takes French psychoanalyst Jacques Lacan's seemingly inconsequential reference to a little neon sign with the motto “Enjoy Coca-Cola” as a point of departure to investigate the theoretical and historical implications of media technology and typographic modernity on the psychoanalytic discourse on human subjectivity.
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