Locating the Semiotic Power of Multimodality

@article{Hull2005LocatingTS,
  title={Locating the Semiotic Power of Multimodality},
  author={Glynda Hull and Mark Evan Nelson},
  journal={Written Communication},
  year={2005},
  volume={22},
  pages={224 - 261}
}
This article reports research that attempts to characterize what is powerful about digital multimodal texts. Building from recent theoretical work on understanding the workings and implications of multimodal communication, the authors call for a continuing empirical investigation into the roles that digital multimodal texts play in real-world contexts, and they offer one example of how such investigations might be approached. Drawing on data from the practice of multimedia digital storytelling… 

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