Localisation Challenges in Usability and Customer Relationship Management of E-Commerce Environments

@inproceedings{Minocha2003LocalisationCI,
  title={Localisation Challenges in Usability and Customer Relationship Management of E-Commerce Environments},
  author={Shailey Minocha and P. Hall and Liisa H. Dawson},
  year={2003}
}
With growing competition in the global E-Market place, the focus of E-Businesses is moving from customer acquisition to customer retention. Towards this, E-Businesses, in addition to providing a usable site, are integrating Customer-relationship Management (CRM) strategies into the design and usability of E-Commerce environments. These CRM strategies… CONTINUE READING