Local Food Consumers : How Motivations and Perceptions Translate to Buying Behavior

@inproceedings{Onozaka2010LocalFC,
  title={Local Food Consumers : How Motivations and Perceptions Translate to Buying Behavior},
  author={Yuko Onozaka and Gretchen Nurse and Dawn Thilmany McFadden},
  year={2010}
}
Emerging market demand for local foods represents an interesting phenomenon, as small-scale direct markets operate side by side in communities with much larger competitors, such as food supercenters, which also seek to procure locally grown produce. Moreover, the wide spread differentiation of food offerings and venues has allowed consumers to more carefully search out attributes that are important to them. These attributes may include any labels or information on private—such as quality… CONTINUE READING