Local Canvassing: The Efficacy of Grassroots Voter Mobilization

  title={Local Canvassing: The Efficacy of Grassroots Voter Mobilization},
  author={Betsy Sinclair and Margaret A. McConnell and Melissa R. Michelson},
  journal={Political Communication},
  pages={42 - 57}
This article offers empirical evidence supporting a relationship between social influence and voter turnout by comparing the effectiveness of face-to-face get-out-the-vote visits by canvassers living in a voter's local neighborhood against visits by canvassers from other neighborhoods. We analyze data from a randomized campaign conducted by a local community outreach group during the 2006 general election. We utilize natural variations in the assignment of canvassers to determine that the… 

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