Literature derived reference models for the adoption of online shopping

@article{Chang2005LiteratureDR,
  title={Literature derived reference models for the adoption of online shopping},
  author={Man Kit Chang and Waiman Cheung and Vincent S. Lai},
  journal={Information & Management},
  year={2005},
  volume={42},
  pages={543-559}
}
The aim of the authors of this paper was to identify areas that would aid in developing a better understanding of the dynamics of a customer's decision to shop online. To accomplish this, a review of the empirical studies on the antecedents of online shopping was performed. From an extensive literature search, a total of 45 relevant articles were identified. The factors that have been investigated in these studies were classified according to their similarity and patterns of their findings were… CONTINUE READING

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