Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities

Abstract

Bayesian networks are limited in differentiating between causal and spurious relationships among decision factors. Decision making without differentiating the two relationships cannot be effective. To overcome this limitation of Bayesian networks, this study proposes linking Bayesian networks to structural equation modeling (SEM), which has an advantage in… (More)
DOI: 10.1016/j.ejor.2007.05.054

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@article{Gupta2008LinkingSE, title={Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities}, author={Sumeet Gupta and Hee-Woong Kim}, journal={European Journal of Operational Research}, year={2008}, volume={190}, pages={818-833} }