Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers.

@article{Thrasher2013LinkingMM,
  title={Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers.},
  author={James F. Thrasher and Nandita Murukutla and Rosaura P{\'e}rez-Hern{\'a}ndez and Jorge Alday and Edna Arillo-Santill{\'a}n and Claudia Cedillo and Juan Pablo de la Cruz Guti{\'e}rrez},
  journal={Tobacco control},
  year={2013},
  volume={22 e1},
  pages={e57-65}
}
OBJECTIVE This study assessed the effects of pictorial health warning labels (HWLs) and a linked media campaign in Mexico. METHODS Cross-sectional data were collected from a population-based sample of 1756 adult smokers, aged 18-55 years, during the initial implementation of pictorial HWLs, which some smokers had seen on cigarette packages while others had seen only the text-based HWLs. Exposure to the campaign and pictorial HWLs was assessed with aided recall methods, and other questions… CONTINUE READING
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