Linking Social Issues to Organizational Impact: The Role of Infomediaries and the Infomediary Process

  title={Linking Social Issues to Organizational Impact: The Role of Infomediaries and the Infomediary Process},
  author={David L. Deephouse and Pursey P.M.A.R. Heugens},
  journal={Journal of Business Ethics},
When do organizations decide to ‘adopt’ a given social issue such that they come to acknowledge it in their patterns of action and communication? Traditional answers to this question have focused either on the characteristics of the issue itself, or on the traits of the focal organization. In many cases, however, a firm’s decision to adopt or ignore an issue is not a straightforward function of firm or issue characteristics. Instead, we view issue adoption as a socially constructed process of… 
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