Link-Based Characterization and Detection of Web Spam

@article{Becchetti2006LinkBasedCA,
  title={Link-Based Characterization and Detection of Web Spam},
  author={Luca Becchetti and Carlos Castillo and Debora Donato and Stefano Leonardi and Ricardo A. Baeza-Yates},
  journal={SIGIR Forum},
  year={2006},
  volume={42},
  pages={68-72}
}
The ubiquitous use of search engines to discover and access Web content shows clearly the success of information retrieval algorithms. However, unlike controlled collections, the vast majority of Web pages lack an authority asserting their quality. This openness of the Web has been the key to its rapid growth and success, but this openness is also a major source of new adversarial challenges for information retrieval methods. 
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Analysis of a Very Large Web Search Engine Query Log

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