Linguistic Landscape and Ethnolinguistic Vitality

  title={Linguistic Landscape and Ethnolinguistic Vitality},
  author={Rodrigue Landry and Richard Y. Bourhis},
  journal={Journal of Language and Social Psychology},
  pages={23 - 49}
  • R. Landry, R. Bourhis
  • Published 1 March 1997
  • Linguistics
  • Journal of Language and Social Psychology
Linguistic landscape refers to the visibility and salience of languages on public and commercial signs in agiven territory or region. It is proposed that the linguistic landscape may serve important informational and symbolic functions as a marker of the relative power and status of the linguistic communities inhabiting the territory. Using the theoretical framework of ethnolinguistic vitality, it was hypothesized that the experience of the linguistic landscape by members of a language group… 
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