Likes and dislikes: A social cognitive perspective on attitudes

  title={Likes and dislikes: A social cognitive perspective on attitudes},
  author={Melissa J. Ferguson and Jun Fukukura and M. Burdick Smith},
The vast majority of articles and chapters about attitudes (including this one) introduce the topic by referencing the famous quote by Gordon Allport that attitudes are “the most distinctive and indispensable concept in contemporary social psychology” (Allport, 1935). Although it might seem a little suspicious that such a claim is offered by the very people who study the construct, it also happens to have some merit. Attitudes have occupied a central place in the annals of social psychological… 

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