Lights, camera, promotion: making media relations work.

  • Joanne Kaldy
  • Published 2009 in
    The Consultant pharmacist : the journal of the…

Abstract

Media relations isn't part of the typical pharmacy school curriculum, but communicating with the media is a skill that senior care pharmacists need to get their message out to consumers. These practitioners must be able to conduct effective interviews, develop relationships with reporters and producers, and establish themselves as experts in their fields… (More)

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