Life course perspectives on consumer behavior

@article{Moschis2007LifeCP,
  title={Life course perspectives on consumer behavior},
  author={George P. Moschis},
  journal={Journal of the Academy of Marketing Science},
  year={2007},
  volume={35},
  pages={295-307}
}
  • G. Moschis
  • Published 1 May 2007
  • Business
  • Journal of the Academy of Marketing Science
Although marketing researchers have recognized the importance of early life experiences in shaping patterns of consumer behavior in later life, they have inadequate theoretical and methodological bases for investigating consumption-related issues over the life course. As a result, relatively little is known about the changes consumers experience over time, how they respond to these changes, and how early life experiences affect their consumer behavior. The life course approach, developed as an… 
The life course paradigm and consumer behavior: Research frontiers and future directions
Abstract Although researchers have been increasingly using life course perspectives for studying various types of consumption-related behaviors, they are yet to fully benefit from a recently
Contributions to Previous Efforts to Study Consumers over Their Life Span
  • G. Moschis
  • Business
    Consumer Behavior over the Life Course
  • 2019
The life course paradigm can address consumer issues in an innovative way. Nearly every form of consumer behavior that is influenced by previous life experiences or future expectations and is time-
Consumer Behavior in Life Course Context
  • G. Moschis
  • Business
    Consumer Behavior over the Life Course
  • 2019
Within the life course paradigm that is outlined in Fig. 3.1 (Chap. 3), this chapter presents research in consumer behavior that can be viewed in the context of this broad conceptual framework.
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Researchers have long recognized the importance of studying consumption activities over time, but they have had inadequate theories and methods for studying consumers over the course of their lives.
Efforts to Study Consumers Over Their Life Span
  • G. Moschis
  • Business
    Consumer Behavior over the Life Course
  • 2019
The study of consumers over the course of their lives has been a topic of interest to scientists even before the development of the field of consumer behavior in the marketing area. Psychologists and
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The aging of the Earth's populations has been creating increasing interest in older consumers among researchers, marketers, and policymakers. Yet previous research efforts have produced little
Applications to Select Areas of Consumer Behavior: An Agenda for Future Research
  • G. Moschis
  • Business
    Consumer Behavior over the Life Course
  • 2019
The material presented in the previous chapters suggests that the life course paradigm could be employed to study consumers over the course of their lives. Nearly every form of consumer behavior that
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