Life course perspectives on consumer behavior
@article{Moschis2007LifeCP, title={Life course perspectives on consumer behavior}, author={George P. Moschis}, journal={Journal of the Academy of Marketing Science}, year={2007}, volume={35}, pages={295-307} }
Although marketing researchers have recognized the importance of early life experiences in shaping patterns of consumer behavior in later life, they have inadequate theoretical and methodological bases for investigating consumption-related issues over the life course. As a result, relatively little is known about the changes consumers experience over time, how they respond to these changes, and how early life experiences affect their consumer behavior. The life course approach, developed as an…
164 Citations
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