Liar, Liar, Pants on Fire: How Fact-Checking Influences Citizens’ Reactions to Negative Advertising

  title={Liar, Liar, Pants on Fire: How Fact-Checking Influences Citizens’ Reactions to Negative Advertising},
  author={Kim Fridkin and Patrick J. Kenney and Amanda Wintersieck},
  journal={Political Communication},
  pages={127 - 151}
Electoral campaigns are dynamic and an important change in recent elections is the growth of fact-checking; the assessment of the truthfulness of political advertisements by news media organizations and watchdog groups. In this article, we examine the role that fact-checks play in shaping citizens’ views of negative commercials and political candidates. We rely on an Internet survey experiment where we vary people’s exposure to negative advertisements and a follow-up fact-check article (i.e… 
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