Corpus ID: 22454523

Leveraging the Flow of Collective Attention for Computational Communication Research

  title={Leveraging the Flow of Collective Attention for Computational Communication Research},
  author={Chengjun Wang and Zhi-Cong Chen and Qi Qin and Naipeng Chao},
Human attention becomes an increasingly important resource for our understanding or collective human behaviors in the age of information explosion. To better understand the flow of collective attention, we construct the attention flow network using anonymous smartphone data of 100,000 users in a major city of China. In the constructed network, nodes are websites visited by users, and links denote the switch of users between two websites. We quantify the flow of collective attention by computing… Expand


A Geometric Representation of Collective Attention Flows
A method to embed a large number of web sites into a high dimensional Euclidean space according to the novel concept of flow distance, which both considers connection topology between sites and collective click behaviors of users is proposed. Expand
The scaling of attention networks
A revised version of Zipf’s law is proposed to quantify the time-invariant flow structure of attention networks and relate it to the observed scaling properties, which mean that large networks are simply the scale-up versions of small networks. Expand
The Collective Direction of Attention Diffusion
It is found that the flow of attention on the Web forms a directed, tree-like structure implying the time-sensitive browsing behavior of users, and it is suggested that the tree- like, stable structure of clickstream networks reveals the Time sensitive preference of users in online browsing. Expand
The decentralized flow structure of clickstreams on the web
The browsing behavior of massive web users forms a flow network transporting user’ collective attention between websites, and it is found that Ci scales sublinearly with Ai, the traffic of site i. Expand
Life in the network: The coming age of computational social science: Science
The Metabolism and Growth of Web Forums
The correlation between and provides a method to predict the long-term “stickiness” of forums from the clickstream data in a short time period and a random walk model that replicates both of the allometric growth and the dissipation function. Expand
The Hidden Geometry of Complex, Network-Driven Contagion Phenomena
It is shown that complex spatiotemporal patterns can be reduced to surprisingly simple, homogeneous wave propagation patterns, if conventional geographic distance is replaced by a probabilistically motivated effective distance, in the context of global, air-traffic–mediated epidemics. Expand
Flow Distances on Open Flow Networks
Flow distances are explicitly expressed by underlying Markov matrix of a flow system in this paper, and are a useful and powerful tool to study open flow systems. Expand
The origin of bursts and heavy tails in human dynamics
It is shown that the bursty nature of human behaviour is a consequence of a decision-based queuing process: when individuals execute tasks based on some perceived priority, the timing of the tasks will be heavy tailed, with most tasks being rapidly executed, whereas a few experience very long waiting times. Expand
The Marketplace of Attention: How Audiences Take Shape in a Digital Age
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information.Expand