Leveraging Social Networking for Talent Management: An Exploratory Study of Indian Firms

@article{Nayak2018LeveragingSN,
  title={Leveraging Social Networking for Talent Management: An Exploratory Study of Indian Firms},
  author={Sunanda Nayak and Jyotsna Bhatnagar and Pawan Budhwar},
  journal={Thunderbird International Business Review},
  year={2018},
  volume={60},
  pages={21-37}
}
Utilizing the social capital and social network theories, this research explores and highlights how social networking has been strategically utilized as an effective tool by organizations for employer branding and innovative talent acquisition strategies in India. Qualitative data from 78 semistructured interviews with human resources (HR) professionals of information technology (IT), information technology-enabled services (ITeS), and talent acquisition organizations confirm the growing… 

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