Leveraging Information Technology Infrastructure to Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical Investigation

@article{Roberts2012LeveragingIT,
  title={Leveraging Information Technology Infrastructure to Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical Investigation},
  author={Nicholas H. Roberts and Varun Grover},
  journal={J. of Management Information Systems},
  year={2012},
  volume={28},
  pages={231-270}
}
this paper investigates how information technology (It) facilitates a firm’s customer agility and, in turn, competitive activity. customer agility captures the extent to which a firm is able to sense and respond quickly to customer-based opportunities for innovation and competitive action. Drawing from the dynamic capability and It business value research streams, we propose that It plays an important role in facilitating a “knowledge creating” synergy derived from the interaction between a… CONTINUE READING
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