Levels of B 2 B e-commerce adoption and competitive advantage in SMEs : A 1 comparison study between Egypt and USA

@inproceedings{Elbeltagi2016LevelsOB,
  title={Levels of B 2 B e-commerce adoption and competitive advantage in SMEs : A 1 comparison study between Egypt and USA},
  author={Ibrahim Elbeltagi and Haseba Hamad and Jonathan D. Moizer and Mohamed Abou-Shouk},
  year={2016}
}
Business-to-business e-commerce adoption has become increasingly important for small and 11 medium-sized enterprises, allowing them to gain and sustain competitive advantage. B2B 12 adopted at different levels based on different resource endowments leads to competitive 13 advantage being gained and sustained in proportion to that level of adoption. This study uses 14 structural equation modelling to investigate how levels of B2B e-commerce adoption affects and 15 contributes to gaining and… CONTINUE READING