Level Up Your Strategy: Towards a Descriptive Framework for Meaningful Enterprise Gamification

@article{Ruhi2016LevelUY,
  title={Level Up Your Strategy: Towards a Descriptive Framework for Meaningful Enterprise Gamification},
  author={Umar Ruhi},
  journal={ArXiv},
  year={2016},
  volume={abs/1605.09678}
}
  • U. Ruhi
  • Published 20 August 2015
  • Business
  • ArXiv
Gamification initiatives are currently top-of-mind for many organizations seeking to engage their employees in creative ways, improve their productivity, and drive positive behavioural outcomes in their workforce – ultimately leading to positive business outcomes on the whole. [] Key Result Additionally, our research findings provide insights on key success factors for the effective adoption and institutionalization of enterprise gamification initiatives in organizations, and subsequently help them enhance…

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