• Corpus ID: 2925672

Lessons from Launching an Online MBA Program

  title={Lessons from Launching an Online MBA Program},
  author={Michael Lee Hergert},
  journal={Online Journal of Distance Learning Administration},
  • M. Hergert
  • Published 15 December 2003
  • Education
  • Online Journal of Distance Learning Administration
The College of Business at San Diego State University embarked on a pilot project to introduce an online version of its MBA program in the spring of 2000. The College of Business at SDSU is one of the largest in the nation, with over 6,000 enrolled students. The online MBA program was intended to complement the wide variety of on-campus programs in the College. This article summarizes the lessons learned from the planning, implementation, and assessment of the program. In particular, the need… 
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