Lessons and Challenges from Mining Retail E-Commerce Data

Abstract

The architecture of Blue Martini Software's e-commerce suite has supported data collection, data transformation, and data mining since its inception. With clickstreams being collected at the application-server layer, high-level events being logged, and data automatically transformed into a data warehouse using meta-data, common problems plaguing data mining… (More)
DOI: 10.1023/B:MACH.0000035473.11134.83

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