Less Is Better : When Low-value Options Are Valued More Highly than High-value Options

@inproceedings{Hsee1998LessIB,
  title={Less Is Better : When Low-value Options Are Valued More Highly than High-value Options},
  author={Christopher K. Hsee},
  year={1998}
}
This research demonstrates a less-is-better e€ect in three contexts: (1) a person giving a $45 scarf as a gift was perceived to be more generous than one giving a $55 coat; (2) an over®lled ice cream serving with 7 oz of ice cream was valued more than an under®lled serving with 8 oz of ice cream; (3) a dinnerware set with 24 intact pieces was judged more favourably than one with 31 intact pieces (including the same 24) plus a few broken ones. This less-is-better e€ect occurred only when the… CONTINUE READING
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