Learning to plan and planning to learn: resolving the planning school/learning school debate

  title={Learning to plan and planning to learn: resolving the planning school/learning school debate},
  author={Peter J. Brews and Michelle R. Hunt},
  journal={Strategic Management Journal},
This paper resolves the long-standing debate between the two dominant process schools in strategy. Analysis of the planning practices of 656 firms shows that formal planning and incrementalism both form part of ‘good’ strategic planning, especially in unstable environments. Environment neither moderates the need for formal planning nor the direction of the planning/performance relationship, but does moderate firm planning capabilities and planning flexibility. In unstable environments planning… 

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