Learning the Structure of Social Influence.

  title={Learning the Structure of Social Influence.},
  author={Samuel J Gershman and Hillard Thomas Pouncy and Hyowon Gweon},
  journal={Cognitive science},
  volume={41 Suppl 3},
We routinely observe others' choices and use them to guide our own. Whose choices influence us more, and why? Prior work has focused on the effect of perceived similarity between two individuals (self and others), such as the degree of overlap in past choices or explicitly recognizable group affiliations. In the real world, however, any dyadic relationship is part of a more complex social structure involving multiple social groups that are not directly observable. Here we suggest that human… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 4 times over the past 90 days. VIEW TWEETS
6 Citations
65 References
Similar Papers


Publications referenced by this paper.
Showing 1-10 of 65 references

The psychology of social impact

  • B. e
  • American Psychologist,
  • 1981
Highly Influential
12 Excerpts

Similarity, credibility, and attitude change: A review and a theory

  • H. W. Simons, N. N. Berkowitz, R. J. Moyer
  • Psychological Bulletin,
  • 1970
Highly Influential
5 Excerpts

Social distance and social decisions

  • G. A. Akerlof
  • Econometrica: Journal of the Econometric
  • 1997
Highly Influential
3 Excerpts

Informational and normative social influence in buyer behavior

  • R. E. Burnkrant, A. Cousineau
  • Journal of Consumer Research,
  • 1975
Highly Influential
4 Excerpts

Similar Papers

Loading similar papers…