Learning the Structure of Social Influence.

@article{Gershman2017LearningTS,
  title={Learning the Structure of Social Influence.},
  author={Samuel J Gershman and Hillard Thomas Pouncy and Hyowon Gweon},
  journal={Cognitive science},
  year={2017},
  volume={41 Suppl 3},
  pages={545-575}
}
We routinely observe others' choices and use them to guide our own. Whose choices influence us more, and why? Prior work has focused on the effect of perceived similarity between two individuals (self and others), such as the degree of overlap in past choices or explicitly recognizable group affiliations. In the real world, however, any dyadic relationship is part of a more complex social structure involving multiple social groups that are not directly observable. Here we suggest that human… CONTINUE READING
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