Learning the Models of Customer Behavior: From Television Advertising to Online Marketing

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@article{Bassano2017LearningTM, title={Learning the Models of Customer Behavior: From Television Advertising to Online Marketing}, author={Clara Bassano and Matteo Gaeta and Paolo Piciocchi and James C. Spohrer}, journal={Int. J. Electronic Commerce}, year={2017}, volume={21}, pages={572-604} }