Learning Personalized Preference of Strong and Weak Ties for Social Recommendation

  title={Learning Personalized Preference of Strong and Weak Ties for Social Recommendation},
  author={Xin Wang and Steven C. H. Hoi and Martin Ester and Jiajun Bu and Chun Chen},
Recent years have seen a surge of research on social recommendation techniques for improving recommender systems due to the growing influence of social networks to our daily life. The intuition of social recommendation is that users tend to show affinities with items favored by their social ties due to social influence. Despite the extensive studies, no existing work has attempted to distinguish and learn the personalized preferences between strong and weak ties, two important terms widely used… CONTINUE READING
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