Learning From the Pros : Influence of Web-Based Expert Commentary on Vicarious Learning About Financial Markets ∗

@inproceedings{Ford2007LearningFT,
  title={Learning From the Pros : Influence of Web-Based Expert Commentary on Vicarious Learning About Financial Markets ∗},
  author={Matthew Ford and Daniel Kent and Steven Devoto},
  year={2007}
}
Web-based financial commentary, in which experts routinely express market-related thought processes, is proposed as a means for college students to learn vicariously about financial markets. Undergraduate business school students from a regional university were exposed to expert market commentary from a single financial Web site for a 6week period. When compared to a control group, students in the experimental group were found to possess higher levels of financial market awareness. Degree of… CONTINUE READING

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