Corpus ID: 17042073

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

@inproceedings{Fiorletta2012LeadingRU,
  title={Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty},
  author={Alicia Fiorletta},
  year={2012}
}
Initially, the success of check-in applications such as foursquare and shopkick predicted the potential and lucrative benefits of this gaming strategy. However, it was social game developer Zynga that spotlighted the power of gamification when the company filed for an IPO in December 2011. The provider of Facebook-based games — including FarmVille, CityVille and Words With Friends — currently is acquiring more than 200 million active users per month, and is the shining example of social gaming… Expand
1 Citations
Enhanced in-store shopping experience through smart phone based mixed reality application
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