Leadership, an essential requirement for effecting change in media companies: An analysis of the Spanish market

@article{PrezLatre2003LeadershipAE,
  title={Leadership, an essential requirement for effecting change in media companies: An analysis of the Spanish market},
  author={F. J. P{\'e}rez-Latre and Alfonso S{\'a}nchez-Tabernero},
  journal={International Journal on Media Management},
  year={2003},
  volume={5},
  pages={199 - 208}
}
Abstract As afield of study, company leadership can be examined from many angles. In this paper our aim is to study leadership in the way it effects change. The qualitative value of the information compiled is considerable since it helps to understand the grounds on which the success of the directors who effected change of the Spanish media market was based. The interviews afford us a closer look at the minds of the leading players in action. The cases analysed show that, in media companies… Expand
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