Lead users: a source of novel product concepts

@article{Hippel1986LeadUA,
  title={Lead users: a source of novel product concepts},
  author={E. Hippel},
  journal={Management Science},
  year={1986},
  volume={32},
  pages={791-805}
}
  • E. Hippel
  • Published 1986
  • Economics
  • Management Science
  • Accurate marketing research depends on accurate user judgments regarding their needs. However, for very novel products or in product categories characterized by rapid change---such as "high technology" products---most potential users will not have the real-world experience needed to problem solve and provide accurate data to inquiring market researchers. In this paper I explore the problem and propose a solution: Marketing research analyses which focus on what I term the "lead users" of a… CONTINUE READING

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