Lead users: a source of novel product concepts

  title={Lead users: a source of novel product concepts},
  author={Eric von Hippel},
  journal={Management Science},
  • E. Hippel
  • Published 1986
  • Computer Science
  • Management Science
Accurate marketing research depends on accurate user judgments regarding their needs. However, for very novel products or in product categories characterized by rapid change—such as “high technology” products—most potential users will not have the real-world experience needed to problem solve and provide accurate data to inquiring market researchers. In this paper I explore the problem and propose a solution: Marketing research analyses which focus on what I term the “lead users” of a product… Expand

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