Latino Representation on Primetime Television

@inproceedings{Mastro2006LatinoRO,
  title={Latino Representation on Primetime Television},
  author={Dana E. Mastro and Elizabeth Bchm-Morazvifz},
  year={2006}
}
This study analyzes the frequency and quality of depictions of Latinos during the 2002 primetime television season. Research on cultivation theory and social identity theory provides insight into the potential implications of exposure to these images. Findings suggest that wliile adva)ices have been made in terms ofthe quality of depictions of Latinos, many of these images remain tied to a few, longstanding media stereotypes. In addition, the rate at which Latinos are portrayed on television… CONTINUE READING
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