Latino Representation on Primetime Television

  title={Latino Representation on Primetime Television},
  author={Dana E. Mastro and Elizabeth Bchm-Morazvifz},
This study analyzes the frequency and quality of depictions of Latinos during the 2002 primetime television season. Research on cultivation theory and social identity theory provides insight into the potential implications of exposure to these images. Findings suggest that wliile adva)ices have been made in terms ofthe quality of depictions of Latinos, many of these images remain tied to a few, longstanding media stereotypes. In addition, the rate at which Latinos are portrayed on television… CONTINUE READING
Highly Cited
This paper has 24 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.


Publications citing this paper.
Showing 1-10 of 15 extracted citations


Publications referenced by this paper.
Showing 1-10 of 30 references

Where are the Latinos?

  • Eric Deggens
  • Hispanic 16 (September
  • 2003
Highly Influential
8 Excerpts

Brentar, "TV Entertainment, News, and Racial Perceptions of College Students/

  • G. Blake Armstrong, Kimberly A. Neuendorf, H James
  • Journal of Communicatiou
  • 2002
Highly Influential
5 Excerpts

Social Identity Theory and Mass Communication Research," in Intergroup Gommunication, ed

  • Jake Harwood, Abhik Roy
  • 2005

Children Now, Latinozvooil and TV: Prime Time for a Reality Check (Oakland, CA: Children

  • Bradley S. Greenberg, Dana E. Mastro, Jeffrey E. Brand
  • Jennings Bryant and Dolf Zillmann (Hillsdale, NJ…
  • 2002

Latino Images in Film: Stereotypes, Subversions, and Rcsista)tcc (Austin, TX

  • Greenberg, Baptista-Fernandez, Hispanic Americans, Charles Ramirez Berg
  • 2002

Television and Social Identity: Race Representation as 'White' Accommodation," journal of Broadcasting & Electronic Media

  • Gail E. Coover
  • {summer
  • 2001

The Portrayal of Racial Minorities on Prime Time Television,

  • Dana E. Mastro, Bradley S. Greenberg
  • Journal of Broadcasting & Electronic Media
  • 2000

Rethinking Validity and Reliability in Content Analysis,

  • W. James Potter, Deborah Levine Donnerstein
  • Journal of Applied Communication Research
  • 1999

The Content Analysis Guidebook (Thousand Oaks, CA: Sage

  • Kimberly A. Neuendorf
  • NJ: Lawrence Erlbaum,
  • 1998

Prime-Time Stereotyping on the New Television Networks," journalism

  • Carol Eaton
  • Mass Communication Quarterly
  • 1997

Similar Papers

Loading similar papers…