Latent class metric conjoint analysis

@article{DeSarbo1992LatentCM,
  title={Latent class metric conjoint analysis},
  author={W. DeSarbo and M. Wedel and M. Vriens and V. Ramaswamy},
  journal={Marketing Letters},
  year={1992},
  volume={3},
  pages={273-288}
}
A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional normal distributions. An E-M algorithm to estimate the parameters of these mixtures is briefly discussed. Finally, an application of the methodology to a commercial study (pretest) examining the design of a remote automobile entry device is presented. 
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