Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network

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@article{Ma2015LatentHO, title={Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network}, author={Liye Ma and Ramayya Krishnan and Alan L. Montgomery}, journal={Management Science}, year={2015}, volume={61}, pages={454-473} }