Las asociaciones de la imagen como determinantes de la satisfacción en el sector bancario español

@inproceedings{Gil2010LasAD,
  title={Las asociaciones de la imagen como determinantes de la satisfacci{\'o}n en el sector bancario espa{\~n}ol},
  author={Rafael Bravo Gil and Jorge Matute Vallejo and Jos{\'e} Miguel Pina P{\'e}rez},
  year={2010}
}
Abstract This paper analyses the influence that image associations have in the perceptions and satisfaction with the Spanish bank industry. For that, the role of location, personnel, social responsibility and perceived price fairness as determinants of global impression and satisfaction with the entity is examined. Moreover, it also studies if socio-demographic variables and the fact that the client is customer of a traditional or saving bank moderate the relationships. To fill these aims… CONTINUE READING