# Large Social Networks Can Be Targeted for Viral Marketing with Small Seed Sets

@article{Shakarian2012LargeSN, title={Large Social Networks Can Be Targeted for Viral Marketing with Small Seed Sets}, author={Paulo Shakarian and Damon Paulo}, journal={2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining}, year={2012}, pages={1-8} }

In a "tipping" model, each node in a social network, representing an individual, adopts a behavior if a certain number of his incoming neighbors previously held that property. A key problem for viral marketers is to determine an initial "seed" set in a network such that if given a property then the entire network adopts the behavior. Here we introduce a method for quickly finding seed sets that scales to very large networks. Our approach finds a set of nodes that guarantees spreading to the…

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