Language Style Matching as a Predictor of Social Dynamics in Small Groups

@article{Gonzales2010LanguageSM,
  title={Language Style Matching as a Predictor of Social Dynamics in Small Groups},
  author={Amy L. Gonzales and Jeffrey T. Hancock and James W. Pennebaker},
  journal={Communication Research},
  year={2010},
  volume={37},
  pages={3-19}
}
Synchronized verbal behavior can reveal important information about social dynamics. This study introduces the linguistic style matching (LSM) algorithm for calculating verbal mimicry based on an automated textual analysis of function words. The LSM algorithm was applied to language generated during a small group discussion in which 70 groups comprised of 324 individuals engaged in an information search task either face-to-face or via text-based computer-mediated communication. As a metric, LSM… CONTINUE READING
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