Corpus ID: 60018827

Language, Power and Persuasion: The Case of Data Warehousing and Data Mining

  title={Language, Power and Persuasion: The Case of Data Warehousing and Data Mining},
  author={Alexandre B. Lopes and Timothy G. Babbitt},
This paper discusses the role of language and its power in MIS using examples of data warehousing and data mining. It also identifies the process by which language is used to create new lexicons in MIS. We examine the power of language to impress, to depoliticize and to routinize language dominance. Data warehousing and data mining are used to illustrate the power of language in the discipline of MIS. 

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